We believe in Beauty, not in trends. Beauty is timeless and is tied up to harmony and balance, which can both be expressed in a million ways. Beauty will not fade next season. Beauty is not in consumerism. Beauty is inspiring and nurturing.

Affordability doesn't mean cheap. Affordability is what one can pay without putting oneself under financial stress. What's affordable vary greatly from one person to another. Affordability is about being realistic, sticking to a budget, not making unnecessary expenses, moving one step at a time, and enjoying the results of the hard work done. Because nothing looks as good as affordable feels.

Because even the prettiest item will become void of interest if it cannot perform its function well. Because even the most inspiring item can become unpleasant if it generates anxiety and stress every single time one is using it, by fear of breaking it or spoiling it. Practicality is underrated luxury: it's having things that fulfil needs or wants, just as expected and without paying attention to them. Practicality is peace of mind.

We work for our clients, not the other way round, and we let them call the shots. Our clients are free to hire us just for one consult or for more. They are free to ask us to jump into their project at any time. They are free to proceed with our recommendations in full, partially or not at all, and it's our role to adjust. They are free to go fast or go slow. And we're free to accept a project or not. Freedom is engaging and empowering.